95+ Lighthouse builds
Custom Website Development
Marketing sites, portfolio sites, launch pages, and business websites engineered for speed, conversion, and maintainability.
- Responsive architecture
- SEO-ready pages
- CMS-friendly handoff
Building digital systems that save time and drive action
I craft websites, automation workflows, and dashboards that help businesses move faster.
From premium front-end builds to internal tools and workflow logic, I turn fragmented processes into polished, usable systems.
6+
Years building products
48
Projects shipped
72
Workflow automations launched
88%
Repeat client rate
Weekly Delivery Exception Dashboard
Northstar Logistics
On-time rate
96.4%
Alerts resolved
128
Avg response
11m
Website Systems
Workflow Automation
Decision Dashboards
Services
Three focused offers designed around business impact
Whether you need a polished front-end presence, a workflow that removes manual work, or a dashboard that surfaces the right signals, I build with usability and measurable outcomes in mind.
18 hrs/week saved for clients
Automation Workflows
I connect forms, CRMs, email tools, spreadsheets, and internal systems to eliminate repetitive admin and reduce delays.
- Lead routing automation
- Notifications and approvals
- Data sync between tools
3x faster reporting cycles
Dashboard Creation
Operational dashboards for sales, support, operations, and product teams with clear KPIs and executive-friendly reporting.
- KPI tracking
- Role-based views
- Clean decision-focused UI
Selected Work
Practical product thinking across client websites, dashboards, and operations tools
I care about what launches, how it performs, and how clearly people can use it. These examples highlight strategy, interface design, and implementation.
Dashboard + Automation
Northstar Logistics Ops Hub
Built an operations dashboard and shipment exception workflow for a regional logistics company handling 2,400 weekly deliveries.
41% faster exception handling
Unified route status view
Automatic Slack-style alert routing
ReactSheets APIWebhook automation
Discuss a similar buildWebsite Development
Atelier Finance Website
Designed and developed a polished advisory website focused on trust, performance insights, and lead conversion for high-value clients.
2.3x increase in consultation requests
Sub-1.5s page load
Clear service funnel architecture
ReactTailwindAnalytics
Discuss a similar buildDashboard Design
Cinder Retail Command Board
Created a multi-location retail dashboard showing revenue, inventory risk, campaign lift, and daily store scorecards.
Daily reporting reduced from 90 min to 12 min
Store-level performance visibility
Trend alerts for low stock items
ReactChart-ready UI patternsData modeling
Discuss a similar buildProcess
A structured approach that keeps projects clear and momentum high
Good delivery comes from reducing ambiguity early. I blend business thinking, UI design, and implementation discipline throughout the project lifecycle.
01
Discover
I map goals, bottlenecks, audiences, and KPIs so the final product solves a measurable business problem.
02
Design
I design page flows, dashboard structure, and workflow logic with clarity, speed, and usability in mind.
03
Build
I develop the system with clean components, responsive UI, and practical integrations that fit real operations.
04
Refine
I validate performance, improve UX, document handoff details, and support rollout for a smoother launch.
Client Feedback
Trusted by teams that care about clarity, speed, and useful systems
I work best with founders, operations teams, and growing companies that need design and development to drive a business outcome rather than just look polished.
“Alex translated a messy process into a dashboard our team actually uses every day. The automation layer alone paid for the project in the first month.”
Mila Torres
Operations Director, Northstar Logistics
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